Matti Klenell is a well-known designer who has been acclaimed for his innovative contributions to the evolution of the Scandinavian design tradition. His work is always based on thorough research, including an analysis of need, the target group and the purpose of the task and product. He then usually creates a large quantity of sketches, prototypes and models before achieving the optimal result. His carefully designed products are characterized by form, function, character and personality. Often he also adds a twist of an exquisitely considered detail.